Today’s pet parents are savvier, more invested, and more tech-enabled than ever before. Trends that prioritize health, quality with convenience, and the human-animal bond are continuing to shape the landscape this year. The insights below are based on research published by the American Pet Products Association (APPA), a member organization that supports the pet industry.
Health and Wellness Take Center Stage
Pet health is a top priority. We aren’t just talking about regular vet visits here; pet owners are leaning into things that improve the overall quality of life for their furry friends. The APPA reports that 65% of dog owners and 55% of cat owners use calming products like anxiety wraps, pheromone diffusers, and CBD supplements, a significant increase from previous years. And with pet obesity on the rise (12% of dogs and 17% of cats now classified as obese), vet-recommended weight loss diets are gaining traction, helping to improve overall health. American Pet Products Association
Subscription Services Simplify Pet Care
Modern life demands convenience, and some aspects of pet care are going automated. Subscription services have exploded, covering everything from fresh, personalized meals to monthly deliveries of enrichment toys and grooming essentials. These plans reduce the mental load of pet parenting while offering customization based on your pet’s size, breed, and dietary needs. Many also include vet-developed formulas and flexible delivery cadences, so you never run out of the essentials again. It’s convenient and curated.
Tech-Savvy Pet Parenting
Technology is revolutionizing pet care. Tech-savvy pet parents are investing in gadgets like smart feeders that dispense meals on schedule, GPS collars that track real-time location, treat-tossing cameras with two-way audio, and even fitness trackers that monitor rest and activity levels. These devices offer peace of mind and support proactive care. Bonus: many sync with mobile apps, allowing you to stay connected to your pet whether you’re at work or halfway across the country.. This level of connectivity also strengthens the human-animal connection.
Personalized Nutrition Plans
Customized diets tailored to individual pet needs are on the rise. More pet parents are turning to companies offering custom meal plans based on breed, age, allergies, and health conditions. Whether it’s grain-free salmon for a sensitive stomach or a joint-support blend for a senior pup, personalized diets are gaining momentum. Some services even use AI-driven intake forms and veterinary algorithms to build tailored food regimens—though asking your veterinarian for a specific recommendation is still paramount!
From tech upgrades to custom meal plans, 2025 is shaping up to be the year of smarter, more intuitive pet care. These trends aren’t just improving pet lives—they’re making the human-animal bond stronger than ever.
To learn more about the top trends in pet care for 2025, visit Global Pet Expo.
